The Power of Four by Eddie Lloyd (Race Advisor)

Is this the world’s most expensive tipster?

I have not yet come across this online at the time of writing but have received a postal mailshot signed by Eddie Lloyd offering “a truly revolutionary approach that’s going to practically force you to win money!”

Now I am sure that Eddie does a good job in selecting the horses that he tips each day.  But the big issue I have is with the pricing structure for his tips.  This is what Eddie says.

“So here’s what I decided.  I’m going to ask you for just £1 to register and then all you need do is place a £10 bet for me on each of the selections I send you.  If the selection wins, just send me the winnings from the £10 bet, if it doesn’t win you don’t owe me a penny.  That’s how confident I am in providing you winners!”

The mailshot from Eddie contained a web address (on the Race Advisor website) to go to.  I thought this may contain further details but it is merely a registration page to sign up with your credit card details.  By signing up you agree to pay £1.20 (including VAT) to register – not £1 as stated in the mailshot.  But more critically you agree to your card being debited every day there is a winning tip at the rate of £10 times the SP for each and every winner.  There is no mention of VAT on top so hopefully this doesn’t apply but even so let’s look at the figures.

Eddie refers to “every day an average of two that I bet on”.  This implies two tips per day.  You need to put £10 on each for Eddie (because if it wins you will need to pay the profit at SP to Eddie).

So you are forking out £10 on every tip.  If the tip loses you are still £10 down.  The fact that the money doesn’t go to Eddie is neither here nor there – you are still £10 down.  If the tip wins then you will get the £10 stake back from the bookie together with your profit.  So if you have a winner at 2/1 SP, you will have total return of £30 (the £10 stake which you keep and £20 profit which is due to Eddie).

To use Eddie’s stated figures “Over the last six months I’ve … had 68 winning bets” – that’s just over 11 per month.  An average of two tips per day suggests a total of about 60 per month.  So that’s about 49 losers per month at £10 a time.  This implies a total cost to you of £490 per month!

So you will need to make around £500 per month profit just to cover your “subscription”.  What sort of stakes will you need to put on to achieve that.  Well, Eddie does say “Over the last six months I’ve … made a profit of £8,472” but he goes on to say “I now bet to £1,000 stakes”.  So you would certainly need to be betting hundreds of pounds on each tip to be covering the subscription and make a decent return for yourself.

The only possible scope for reducing you costs is if you can improve on the odds.  You only have to pay Eddie at SP odds so if you can actually achieve better odds then you keep the additional profit to offset some of the losing stakes.  But if you are having to bet at these sort of stakes, and if you achieve the 38% return on investment that Eddie claims over the last six months, then you will not be welcomed by most of the bookies offering Best Odds Guaranteed or Early Prices.

I have a lot of respect for the Race Advisor website but this particular offering is one to avoid.  I can only assume that I am on some sort of “Suckers List” to have been sent this mailshot in the first place!


JPW Racing Tipster

JPW Racing is one of the most flexible horse racing tipster services I have come across.  It is run by James Walsh.

So many tipsters offer only the options of monthly, quarterly or annual subscriptions.  You can easily be forking out £70 or more a month for daily tips.  If you struggle to find time to put the bets on during the working week then what a waste of money.

At the time of writing JPW Racing offers plenty of options.

Firstly, if you want a full blown service with daily tips you can subscribe monthly, quarterly, half-yearly or yearly.

If you, only want tips at weekends you can take out an annual weekends-only subscription.

If you just need tips for the major events or festivals then JPW Racing even has an annual subscription for a Festivals Special (which includes 13 festivals throughout the year).

For the occasional punter, you can purchase tips for a single festival (Royal Ascot is the next one at the time of writing), a single week, a single weekend, or even a single “Tip of the Day”.

For those who prefer laying horses, there are subscriptions options for everything from a single “Lay of the Day” to a year of lays.

For Scoop 6 fans, JPW Racing have a syndicate option which you can join on an ad-hoc basis, or sign up to a “Scoop 6 Saver” service which targets the Scoop 6 when the pool reaches a certain size.

There is a free 5-day trial to JPW Racing’s regular (not festival) tips.  As far as I am aware, there is no need to choose a subscription period and enter payment details to sign up for the free trial – unlike a lot of services out there!

I have personally used JPW Racing for their festival tips which I have found to be very profitable.  Of course, a profit cannot be guaranteed on every festival as these are too short a duration to eliminate the effects of a run of bad luck but over the year I have made a decent sum.

I have only used JPW Racing’s regular tips for a 5-day trial.  I did not make a profit but then  five days is far too short a period to judge.

I can say that I have found the service to be very well run by James.  I strongly recommend you take a look at the JPW Racing website to see which subscription option would suit you best.

The Twitter Tipper

The Twitter Tipper at the time of writing is a free tipping service run by Gary Priestley (brother of Gavin Priestley of Nag-Nag-Nag fame).

Gary has quite a following for his free tips which he posts first on his twitter feed then follows up with reasoning on his website which also shows his past results.  The overall profit figure is very good indeed (640 points profit in less than two years at 1 point each way level stakes – albeit at advised odds.  However some individual months have had losses (39 points twice) so you need to take this into account in setting your stake sizes.

I have certainly had some excitement following some of Gary’s selections.  I recall soon after I started following Gary’s tips during the Ascot meeting in June 2013 Gary tipped four horses.  On that occasion I decided to put them in a Lucky 15 to win.  I staked £2 per line so a total stake of £30.  The horses were at good odds so if just one of them won I could have made a small profit but if they all won the forecast winnings was about £100K.  Well, the first two won!  The third one didn’t come anywhere but I calculated that I could still make about £10K if the final selection won.  It came second by just a neck.  I still made a profit of £450 but oh so close ….

Anyway, take a look at what Gary has to offer here.